serviços digitais da FCT
Digital Usability Strategies
Ref. EUD
Do you want to create digital experiences that are intuitive, efficient, and user-centred?
- Duration: 4 hours
- Effort: 4 hours
- Pace: Self paced
- Languages: English and portuguese
- 858 already enrolled!
What you will learn
- Understand the user – Identify users’ needs, behaviours, and expectations to create effective digital experiences.
- Create personas and user journeys – Develop profiles and journey maps to optimise the usability and accessibility of digital interfaces.
- Apply usability testing – Use tools such as heat maps, questionnaires, heuristic evaluation, and user testing to measure and enhance the digital experience.
- Implement the iterative design process – Collect and analyse feedback, identify issues, and continuously refine digital interfaces and experiences.
- Analyse and evaluate the usability of digital products – Identify friction points and propose solutions to improve efficiency and accessibility.
- Design intuitive and accessible digital experiences – Create interfaces that offer smooth navigation and a user-centred experience.
- Adapt usability to emerging technologies – Apply usability best practices in Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI), ensuring innovative and effective experiences.
- Integrate usability into the digital strategy – Incorporate usability principles into digital projects, improving user conversion, retention, and satisfaction.
Description
In an increasingly digital world, user experience is a decisive factor in the success of any online product or service. Confusing interfaces, complex navigation, or lack of accessibility can drive users away and compromise business goals.
This course offers a practical and strategic approach to understanding the user, applying usability testing, and continuously improving digital interfaces. By mastering these skills, participants will be prepared to create intuitive and accessible experiences, increase engagement, and optimise conversion.
If you want to stand out in the digital market and ensure that your products deliver real value to users, this course is essential for you!
Assessment and certification
At the end of each module, in order to assess your progress, you will have a test with a mandatory learning verification, which will account for 50% of your final grade.
At the end of the course, you will take a Final Assessment Test, which will account for the remaining 50% of your final mark.
Course plan
Part I – Fundamentals of Usability
Module 1 – Understanding the User
Module 2 – The Importance of Putting Ourselves in the User’s Shoes
Part II – The Iterative Design Process
Module 3 – Introduction to the Iterative Design Process
Module 4 – Practical Application of Iterative Design
Part III – Testing and Improving Digital Usability
Module 5 – Introduction to Usability Testing Tools
Module 6 – Practical Usability Testing Tools
Part IV – Usability in Emerging Technologies
Module 7 – Usability Challenges in AR, VR, and AI
Module 1 – Understanding the User
Module 2 – The Importance of Putting Ourselves in the User’s Shoes
Part II – The Iterative Design Process
Module 3 – Introduction to the Iterative Design Process
Module 4 – Practical Application of Iterative Design
Part III – Testing and Improving Digital Usability
Module 5 – Introduction to Usability Testing Tools
Module 6 – Practical Usability Testing Tools
Part IV – Usability in Emerging Technologies
Module 7 – Usability Challenges in AR, VR, and AI
Organizations
License
License for the course content
Attribution-NonCommercial-NoDerivatives
You are free to:
- Share — copy and redistribute the material in any medium or format
Under the following terms:
- Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes.
- NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.